Amber Yakutchik

Founder and CEO

Amber is no stranger to the profound impact of care and kindness, having over 18 years of experience in the Canadian healthcare industry. Her unbridled passion for the act of giving led to the founding of Good Deeds, the world’s first free non-monetized digital marketplace where individuals can gather to build thoughtful and sustainable communities one good deed at a time.

Through Good Deeds, Amber aims to improve relationships by nurturing the natural connection between each person regardless of their differences. Amber dedicated years toward researching the lasting emotional and physical benefits of generous giving and plans to inspire greater awareness and widespread practice through a meaningful rewards system.

“The Good Deeds platform blurs the socioeconomic status of its citizens and promotes equality, trust, dignity, respect, and compassion for all humanity. We’re essentially creating a haven to invest in our human capital”.

Paula Festas

Board Director, Operations

Paula has a strong passion for giving back to communities - a practice that she intends to lead by example through Good Deeds. She has been an active member of many industry communities and not-for-profit boards, from which she drives successful initiatives and meaningful partnerships.

Paula currently holds a seat as a board director at Responsible Gambling Council Check and OOLoop with previously held board positions that include the IAB Canada Board of Directors, the Broadcast Executive Society board, and the National Advertising Benevolent Society board.

With over 25 years as a successful business leader, Paula has driven global high-performing brands and organizations and will extend the same diligence in achieving the Good Deeds vision. She works closely with the Good Deeds team as Board Director, Operations. developing the platform as a revolutionary end-to-end solution. Paula aims to make a significant societal impact that fuels the natural human connection with technology through the combination of people, processes, and integrated solutions.

Alex Christopoulos

Board Treasurer, CFO

Alex is a firm believer in shaping reality through strategic development, uniting distinct pieces into a coherent whole. He dedicates himself to empowering others in thoughts and actions, a skill honed through decades of scaling and developing organizations with a clear vision.

His commitment and contributions across multiple non-profit organizations serve as a testament to his passion and experience in transforming social concepts into community improvements. Alex continues to positively impact society through meticulous decision-making and seeking viable financing opportunities that expand the Good Deeds cause.

Alex's prolific financial background offers Good Deeds expert guidance on optimizing outreach campaigns and running an intuitive infrastructure where kindness and generosity are the most valuable resources.

His tireless drive for philanthropy and IT innovation steers the Good Deeds mission, making it inspirational and accessible to modern society - realizing a better world where individuals can genuinely do good and feel better.

Jordan Fiksenbaum

Chief Visionary Officer

Jordan Fiksenbaum is a big supporter of giving back to the community and encouraging others in the philosophy of paying it forward. Jordan is a veteran sales and marketing leader within the live entertainment industry with over 30 years of experience, generating billions in ticket sales. Jordan plans to pair his expertise in mass market growth with recycling kindness.

Jordan was the President of FuboTV, a leading sports-first live TV streaming platform, and served as the VP of Marketing & Public Relations for the North American Resident Shows Division of Cirque du Soleil, overseeing the day-to-day Marketing, Sales, and PR activities.

Jordan aims to make doing good and feeling better a part of everyone’s daily life. Jordan is looking forward to making Good Deeds a household name associated with improving lives and creating a more sustainable world.